EVALUATING PROBABLE locations, actual situations or properties is crucial for optimising the individual, targeted process. There is no one-size-fits-all solution – all analyses are subject to different situations which consist of demographics, tenant structures, assortments or product lines. The real challenge, however, is to incorporate those factors which are less comprehensible. Local colour, regional linguistic diversity, market competition as perceived on an emotional level. Our analyses are thorough. This is how it should be.