THE EXPERTS at our headquarters in Hamburg and the local centre management teams take care of the overall communication of the respective properties. Crossmediality, multimedia, back channels, integrated campaign planning and holistic concepts are indispensable buzzwords that we fill with life every day. Last but not least, it is the people involved in a property who play the leading role. Our marketing task is to align the respective shopping centre to the market and to present it within the catchment area as "an attractive and modern market place". Marketing strategies are consulted and implemented together with the shopping centres’ high-performance Advertising Associations with which we hold a contract and in which our tenants are organized.