WE WANT HAPPY visitors, customers, tenants, and investors. Who doesn’t? A solid functional concept, which we develop for our clients, is the key to this success. The right dimension for the mall, the arrangement of escalators and lifts, the location and shape of atriums, the selection and location of anchor tenants, the number and quality of future tenants and the “golden ratio” of the available rentable area are just a few of the many details that have to be taken into account. This is done using the latest knowledge. i. a. from commercial psychology or neuromarketing (e.g. Limbic® Map).